The 500th anniversary of the publication of Utopia inspired an ambitious city-wide festival in Leuven. Innovation and discovery were the central focus of the festival, which lasted for a period of four months. Led by the motto ‘The Future is More’, 55 Leuven based cultural organisations connected past and present.

The red sphere symbolises an utopian world divided up to represent all the different activities
taking place during the festival.

Work for BBDO Belgium