When the port of Ghent and Zeeland seaports decided to join forces we created a new logo and developed a new brand system for them.

They build an ecosystem of partners, stakeholders and companies and thus encourages economic, ecological and social symbiosis. She is small but smart. An atypical player, with the ambition to actively work together with companies and stakeholders on innovation and innovative entrepreneurship.

In the logo we see the combination of smaller harbours working together to form a strong but versatile network for their clients.

work for BBDO Belgium.